Privacy Policy

1. Introduction & Scope

Verdara (“we,” “our,” or “us”) is an independent early-stage enterprise SaaS platform for supply chain traceability, developed in the context of global animal nutrition supply chain operations.

This Privacy Policy applies to verdara.app. It explains what personal data we collect, why we collect it, how we use it, and your rights regarding that data. It does not currently apply to customer data processed in the Verdara platform itself (we will provide separate DPAs and data processing terms when we launch commercial service).

Effective Date: April 2026. We will notify you of material changes to this policy by email or prominent notice.

2. What Personal Data We Collect & Why

We collect minimal personal data. We only process what is necessary to respond to your inquiry and improve our website.

2.1 Demo Request Data (Lawful Basis: Legitimate Interest)

When you submit a demo request form, we collect:

• Name and email address (required to contact you)
• Company name (to understand your business context)
• Job title (to route your inquiry appropriately)
• Phone number (optional, for direct contact)

Lawful basis: We process this data based on legitimate interest (to respond to your inquiry and assess product-market fit).

2.2 Website Analytics Data (Lawful Basis: Legitimate Interest)

We use Google Analytics with IP anonymization to measure website usage and improve user experience. We collect:

• Pages visited and time spent per page
• Device type, browser, and operating system
• General location (country/region level only, not exact location)
• Referral source (how you found us)

IP addresses are anonymized and are not stored. This data is not linked to demo request data.

2.3 Cookies

We use only essential cookies necessary for site functionality. We do not use tracking, advertising, or preference cookies. No third-party cookies are set on this website.

3. How We Use Your Information

• Respond to demo requests and schedule meetings
• Provide customer support and technical assistance
• Improve our website, products, and services
• Comply with legal obligations and regulations
• Detect and prevent fraudulent activity
• Analyse site usage to understand customer needs and preferences

4. Data Protection and Security

Verdara implements industry-standard security measures to protect your data, including:

• SSL/TLS encryption for all data in transit
• HTTPS-only communication
• Strict access controls and authentication
• Regular security audits and penetration testing
• Compliance with GDPR, CCPA, and enterprise data standards

5. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy. Demo request information is retained for 12 months unless you request deletion. You may request data deletion at any time by contacting us.

6. Third-Party Services

Our website uses third-party services for specific functions:

• Airtable: Demo request storage and CRM integration (GDPR compliant)
• Google Analytics: Anonymous usage analytics with IP anonymization enabled
• Vercel: Website hosting with automatic SSL and DDoS protection

We have data processing agreements with all third-party providers to ensure your data is handled securely.

7. Your Rights

Depending on your location, you have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion of your data
• Opt out of marketing communications
• Data portability in a structured format
• Lodge complaints with your local data protection authority

8. Cookies and Tracking

Verdara uses only essential cookies necessary for site functionality and security. We do not use tracking cookies or third-party advertising pixels. Analytics cookies are configured with privacy-first settings (IP anonymization, data minimisation).

9. International Data Transfers

Verdara operates internationally and may process data across jurisdictions including Europe, Asia, and North America. If your data is transferred internationally, we ensure adequate safeguards are in place, including Standard Contractual Clauses (SCCs) as required by GDPR.

10. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be notified by email or prominent notice on our website. Your continued use of the site constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us at: